Shab Azma on Variety’s “Strictly Business” Podcast

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

Marketing veterans Angelique Hernandez and Jarell Thompson discuss their innovative venture Havas Play, which connects brands with online gaming communities and social media creators. From the talent management perspective, ARC Collective CEO Shab Azma explains how creators and expert influencers are making a living through brand deals, ecommerce and instructional courses.