Shabnam Azma
Founder
Shab Azma is a visionary CEO and entertainment industry veteran with over 25 years of experience at the intersection of celebrity influence, brand strategy, and soul-centered leadership.
As the founder of ARC Collective, she brings together cultural influencers and conscious creators to build purpose-driven platforms, content, and movements rooted in authenticity and impact.
Shab spent decades shaping the public presence of high-profile talent, creating licensing empires, and producing major network, cable, and streaming programs. She previously held leadership roles at Flutie Entertainment, The Firm, Brand Sense Partners, and NBCUniversal.
But her power goes far beyond credentials. Shab leads from embodiment, uniquely blending spiritual intelligence with sharp business acumen—stewarding brands and platforms that are as strategically sound as they are aligned. She serves as a bridge between inner transformation and outer influence, with a mission to amplify courageous voices and spark meaningful shifts in culture. Backed by a reputation for trust and integrity, she curates world-class guides who lead not with performance, but with presence.
Shab lives in Los Angeles with her family. When she’s not building movements, she’s with her boys, doing Pilates, listening to music, or meditating.