EGYPT SHERROD
On Building an Empire
From HGTV stardom to launching a lifestyle brand, Egypt Sherrod dreams big and aims higher. When designing the roadmap to actualize her ambitions, the ARC team knew we needed a multi-prong, collaborative approach. To build an empire, we needed to establish and leverage critical brand touch points across platforms. And so - we did just that.
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Married to Real Estate, Rock the Block, Barbie Dreamhouse, and beyond.
After Egypt’s 18 season run of Property Virgins and three of Flipping Virgins, the Collective reintroduced the interior designer and successful real estate broker to HGTV, alongside her husband Mike, a general contractor. A powerhouse couple in the Atlanta market, we knew the network and its audience would respond well to a behind the scenes look into Egypt and Mike’s life. Today, the series is being renewed for its fourth season, and has garnered nearly one million viewers, with a .1 ranking in its demo. Egypt and Mike have been featured across flagship series as winners and judges on Rock the Block. Competitors on Barbie Dreamhouse Challenge, and more.
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Black Love, Put a Ring On It
Beyond real estate, Egypt and Mike are beloved by OWN, the Oprah Winfrey Network. Egypt is a fan favorite reunion host for the network’s Put a Ring On It. She and Mike have been featured on the hit series, Black Love, where they invite viewers to get a more intimate understanding of their relationship. While Married to Real Estate illustrates the merging of the personal and professional, Black Love digs in deeper, and audiences can’t get enough of Egypt and Mike.
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Drew Barrymore, Jennifer Hudson, Sherri Shepherd, and more.
The daytime circuit loves a couple with chemistry, and the biggest names in television keep calling Mike and Egypt back to share their stage. From fawning over paint colors to shamelessly flirting on Sherri Shepherd’s couch, the two simply never miss.
Beyond making the circuit with her husband, Egypt has been a featured guest on a number of daytime shows, and never fails to drop a pearl of wisdom, get a laugh, and leave a lasting impression.
Indigo Road
Egypt’s vision for a consumer product line was to draw inspiration from earthy natural elements, dynamic global influence, and the curiosity of world travel. To achieve this, we have pulled in strategic licensing partners to create Indigo Road, a timeless and elevated home furnishing brand with a sense of everyday, liveable luxury.
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York Wallcoverings x Indigo Road
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East at Main x Indigo Road
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![Lichtenberg x Indigo Road]()
Lichtenberg x Indigo Road
The Podcast
Marriage and Money gets into the good, bad, hard, and sexy of all things relationships. Hosted by Egypt & Mike, the couple shares their own experiences in love and in business while in discussion with celebrity couples like Montell & Kristin Jordan, Trina Braxton & Von Scales and more.
Publishing & Live Events
Brand building thrives through immersive experiences. Egypt’s forthcoming book coupled with headlining events across industries give fans the opportunity to engage with her, and Indigo Road, firsthand. Strategic sponsorships, captivating presentations, and interactive displays foster brand recall and loyalty, while quality content, targeted distribution, and strategic partnerships amplify visibility. Each touch point establishes authority and prioritizes audience connection.
Messaging Pillars
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Interior Design
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Marriage & Money
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Generational Wealth
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Entrepreneurship
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Maternal Health
