Dana Howbert
Social strategist. Content builder. Partner to iconic talent and media brands.
Dana Howbert helps talent, brands, and businesses turn attention into audience and audience into revenue. With nearly two decades at CBS shaping the social and content strategy behind some of television's biggest names, shows, and stages, Dana brings deep expertise in social strategy, content development, and brand partnerships across entertainment and digital media.
In 2025, Dana co-founded The Content Set with her longtime CBS colleague Tina Koyanagi-Rosener, bringing that same network-level strategy to brands and creators who want real growth without the guesswork. Through The Content Set, she partners with founders, creators, and businesses to build content systems that actually perform. Her work with ARC is part of this practice, partnering with the collective to bring sharp, proven social and content strategy to its roster of visionary talent.
Dana lives in Los Angeles with her husband and two sons. She loves pilates, spending time with friends, and curling up with a good book. When she's not in LA, her favorite place to be is Northern Michigan.